Jack Daniel's Motel No. 7 was one of the most creative, outrageous and insane events I've ever had the pleasure to photograph. A traveling party around the nation, Jack Daniel's takes over different warehouse spaces and turns it into an party like you've never experienced. The entire staff was in character playing whatever role they had to perfection. The first floor had roller skating girls, a barber shop for free cuts and beard trims, whiskey barrel making, a pool with lockers & swim suits provided, a massive stage with a stellar lighting system, DJs spinning all night, a performance from T-Pain, and a game area with everything you'd find in a typical dive bar. Upstairs however was the real treat. Completely transformed into a "Motel" there were several rooms that you could visit each with a completely different vibe. There was an old school jazz pub, an all out rave where you could become the DJ, a lonely singer/songwriter playing acoustic guitar, a bachelorette party of girls singing kareoke, a freestyle rap room, a college dorm, a room full of pillows to smack into one another, a breakdance room complete with breakers giving lessons, a ska band in a studio having a live recording session, and even a marriage chapel where Andrew WK (who is actually ordained) married actual couples. No, it wasn't pretend either! The event was complete with all kinds of Jack Daniel's beverages and bites to eat, including whiskey dunked glazed donuts that were being made fresh on site accompanied by a delicious cider. Check out the site for the event here: Jack Daniel's Motel No. 7
